I am Ivy, a product designer from Toronto.

I love creating aesthetic, human-centered solutions for both consumer and enterprise experiences. With a Bachelor of Design from OCAD University, I’ve worked across fintech, HR tech, retail, and AI-driven platforms — blending strategy, research, and craft to bring ideas to life.

My process starts with understanding people — through interviews, usability testing, and journey mapping — and ends with thoughtful, high-fidelity designs that are intuitive, impactful, and visually compelling. Whether it’s streamlining a complex enterprise workflow or shaping a seamless consumer experience, I aim to make products that feel effortless to use and memorable to experience.